Kendrick Lamar’s new album is ‘To Pimp a Butterfly.’ Music critics have weighed in on the multi-Grammy winning rapper’s sophomore studio album with positive and laudatory reviews, some already hailing it as a hip-hop masterpiece. Check out a roundup of what they have to say. Kendrick Lamar has become yet another music artist to surprise us with the release of an album. While not a complete surprise, the album’s Sunday night release on iTunes more than a week ahead of its scheduled Tuesday, March 23rd release was nonetheless greeted with social media excitement and fanfare. The unpredicted and unexpected continues to be a successful marketing strategy for artists whose albums albums are eagerly — indeed impatiently — anticipated. Such is the case with ‘To Pimp a Butterfly,’ the follow-up to Lamar’s multiplatinum selling, critically acclaimed major-label debut, ‘good kid, m.A.A.d city,’ of 2012 which received seven Grammy nominations. The album was a searing exploration of his experiences growing up in L.A.’s Compton and signaled the arrival of a new MC of much gravitas, artistry and originality. Rave reviews from critics yes, but alas not a single Grammy. It was not until earlier this year, at the 57th Grammys that Lamar […]
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