Looking to skew a bit younger for their new ad strategy, Coach has enlisted Chloe Moretz and Kid Cudi to star in the ?Dreamers? campaign.
The second installment of the popular spread will run in the March 2015 magazines and based on the just-released preview it?s going to be a winner.
Coach creative director Stuart Vevers told WWD, ?Chlo�?s free-spirited attitude and spontaneity makes her a perfect incarnation of the Coach spring ?15 girl, while Kid Cudi?s effortless ease and coolness could not better embody the spirit of the spring ?15 men?s collection.? Zoe Kravitz, Odeya Rush and Christopher Abbott starred in the first ?Dreamers? installment.
Source: http://www.gossipcenter.com/chloe-moretz/chloe-moretz-kid-cudi-score-coach-gig-1230153
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