Celebrities making their own fragrances seems to be a fairly regular thing now, but Ryan Lochte's new "product" might not be the type to fly off the shelves.
In a new Funny or Die video, the Olympic swimmer is advertising his newest venture- a fragrance. Appropriately named "Pool Water," Lochte explains the new cologne "allow[s] anyone to smell the chlorinated way I smell."
With catchy tag lines like, "dab a dab on the wrist, ladies can't resist" and "trickle over your head, that's what I said," the 28-year-old seems to know his way to good marketing.
Check out the video below to see the entire skit and be sure to catch more of Ryan in his new E! series "What Would Ryan Lochte Do?" every Sunday at 10/9c.
Source: http://gossipcenter.com/ryan-lochte/ryan-lochte-promotes-pool-water-cologne-funny-or-die-skit-845479
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